UConn Basketball Promo

Ryan Story

Stamford, CT

BA (3D Animation)

Advisor: Steve Harper

Video
25 sec

UConn Basketball Promo is a 25-second television spot created for the University of Connecticut women's basketball team. The spot highlights a single game match-up and utilizes a combination of both 2D and 3D animation. The work was created using Cinema 4D, After Effects and footage from the Athletic Department. The piece is inspired by promos that can be seen on ESPN or NBC Sports, and was aimed to convey fast-paced action while also providing game time and date information. Promos can be used as a creative way to spark a sense of excitement and awareness for a network's major event. In this case, MSG Network would use this piece to inform its viewers of the upcoming event and maximize viewership from across the board. UConn's school pride and love for sport is unmatched, and it goes without saying that the UConn Women's Basketball Program is one of the greatest of all time.

Artist Bio

Ryan Story is a senior Digital Media & Design student at UConn Stamford with a concentration in 3D Animation. In his work, he primarily utilizes Cinema 4D and the Adobe Creative Suite. He is a transfer student from the University of South Carolina where he first learned his love for modeling in 3D space using CAD. With his passion for 3D graphics and sports, he hopes to one day have a career at NBC Sports or ESPN.

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