The New Nintendo

Anthony Cavuoto

New Milford, CT

BFA (Motion Design & Animation)

Advisor: Steve Harper

Book
Link to The New Nintendo

The New Nintendo is a Nintendo rebrand that alters their logo as well as the logos from some of their most popular IPs. The result of the rebrand is a comprehensive Brand Book that outlines guidelines on how to use the logos as well as mockup designs for print and digital media. The book also explains the designer's process in addition to give a bit of context to the changes. The designer conducted extensive research into the Nintendo brand image and history in order to make an informed decision on what would and would not realistically work as logos. The criteria for determining the IPs included in the project were: differing levels of designer familiarity, differing levels of familiarity with gamers, differing gameplay styles, and a requirement to be a 1st party Nintendo franchise.

The designer picked a topic that he loved for his senior project and hopes that visitors enjoy what he has constructed.

Artist Bio

Anthony Cavuoto is currently pursuing a Bachelor of Fine Arts in Digital Media & Design with a concentration in Motion Design & Animation. He grew up playing games and they're still a huge part of his life. After discovering his passion for graphic design in high school he decided to combine the two. In his free time, he is focused on making unique designs based on games. His dream is to work at Nintendo as a logo and title designer.

https://www.anthonycavuoto.com/
https://twitter.com/Anthony_Cavuoto

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